In this article you will find out how to add and edit diversity statistics and FAQs
Diversity statistics and what can be included
Diversity statistics are visible on the 'Info' tab of the agency profile.
Add diversity statistics for gender and ethnicity to the agency profile.
How to add diversity statistics
Select the 'Agency Information' page
Scroll down the page to the diversity section and fill in the fields
Select 'Creative Equals' if you have an Equality Standard accreditation from Creative Equals.
Find out more about Creative Equals and their Equality Standard accreditation.
Select 'Show on info page'
Click 'Update'
FAQs
If your question hasn't been answered below, email our agency team for further help.
Where do diversity statistics show on the agency profile?
Diversity statistics are visible on the 'Info' tab of the agency profile.
I've added diversity statistics but they don't show on the profile
Make sure you have selected 'Show on info page' to publish diversity statistics.
How do I edit published diversity statistics?
Follow the instructions on how to add diversity statistics above.
We don't track our diversity statistics by 'Head of Department'
Leave this field empty and only the stats that you track will show on the profile when you publish them.
We don't track gender statistics
Leave this field empty and only the stats that you track will show on the profile when you publish them.
We don't track ethnicity statistics
Leave this field empty and only the stats that you track will show on the profile when you publish them.
We don't track diversity statistics
Diversity and Inclusion is one of the focus areas we hear repeatedly from brands. We'd recommend you consider looking into diversity and inclusion and how you could track that within your agency. We partner with Creative Equals who are specialists in this area and can introduce you to their team should you wish.
Why do you ask for diversity statistics on the agency profile?
At Creativebrief, we see part of our role as setting a more progressive agenda for the industry, of which diversity and inclusion are a part of that, so we’re on a mission to raise awareness and improve diversity. With our privileged position, sitting right in the middle of agencies and brands, we have lots of conversations with brands and diversity is one of the key themes we hear repeatedly. As a result, we want agencies to have a place to add their diversity statistics and join us in being open and transparent with diversity statistics and the collective journey to becoming a more diverse industry that represents all.
We aren't comfortable displaying diversity statistics on the profile
Having diversity statistics on the profile is about being open, transparent and setting out your ambition to show brands that diversity is important to your agency regardless of what stage in your journey you are. You may choose to touch on this in the ambition section of the profile. For example talk about the targets and initiatives you have set around DE&I.
At Creativebrief, we see part of our role as setting a more progressive agenda for the industry, of which diversity and inclusion are a part of that, so we’re on a mission to raise awareness and improve diversity. We'd be happy to chat with you about diversity and why it's important to show your commitment by adding statistics to the agency profile with you further or point you in the direction of our partner Creative Equals who are experts in the field.
Need further help? Email our agency team