In this article you will find out what new work is, how to add and edit it, what new work tokens are and a list of FAQs
- New work and what can be included
- How to add new work
- How to edit a new work draft
- New work tokens
- Rewards
- Buy new work tokens
- FAQs
New work and what can be included
New work is a snapshot of any new projects or campaigns that have just launched.
The campaign name, brand name, summary, image or video and relevant tags are included in the new work piece.
New work should be uploaded on the campaign launch date. If this isn't possible, upload it as close to the launch date as possible.
Avoid sharing general news e.g. client announcements or agency updates in this section
New work must be uploaded within 3 months of launching. Anything older is no longer suitable for new work.
If you are creating your profile for the first time, the 3 month new work window is waved. We allow you to upload campaigns from the last 6 months. This is only for new agency profiles.
When uploading an image, show off the work you've produced. For example digital/web, upload an image in situ.
Videos always resonate well with our brand community.
How to add new work
You have to be logged in as an admin to view the control panel on the menu. If you can't view the control panel contact your agency admin or our agency team to manage your permissions.
Select the 'New Work' page and click 'Add New Work'
Follow the prompts on the page and fill in the fields
Watch the video:
Top tips:
- Campaign summary - this section is discoverable so include key words that brands will be searching for like 'brand turnaround', 'OOH campaign', 'Gen Z' audience for greater discoverability
- Always add all three tags - sector, disciplines, business objectives
- When adding images use the image dimension size guide
- When adding videos paste YouTube or Vimeo links
Only upload work your agency has created, if you purchased the media for a campaign always credit the agency that created the work in the summary
Click 'Continue' to preview the new work before you click 'Publish'
Once new work is published it can not be edited or deleted. Make sure all the info is correct in the preview before publishing or save the new work and come back to it at a later date.
If you need help editing a piece of new work that has been published please email our agency team
How to edit a new work draft
If you have saved a new work as a draft, open the new work page in the control panel and select the 'Inactive' tab
Hover in the top right hand corner of the new work for the menu to appear
Watch the video:
Click 'Edit'
Watch the video:
Once you've edited the new work, click 'Continue' to preview the new work before you click 'Publish'
Once new work is published it can not be edited or deleted. Make sure all the info is correct in the preview before publishing or save the new work and come back to it at a later date.
If you need to edit a new work piece email our agency team
New work tokens
New work operates on a token basis. Uploading a new work piece uses one token. The number of tokens you have is agreed at the start of or when you renew your membership.
Find the new work tokens in the new work page
If you run out of new work tokens:
Rewards
The rewards page provides information on how you can earn new work tokens.
Select 'Rewards' in your 'Account Settings'
Buy new work tokens
You can purchase more new work tokens if you need to.
Go to 'New work' then select the number of new work tokens to purchase via the 'Buy Credits' dropdown menu
Enter card details to purchase the new work tokens
The credits will be automatically added to your account
FAQs
If the answer to your question isn't below, email our agency team for further help.
What type of work should I upload as new work?
Brands are accessing the platform to stay connected to campaigns from all disciplines. Upload all types of new work your agency is producing.
Where does new work feature?
- On the agency profile under 'New Work' section
- On the homepage, on the new work reel for a select time
- On the new work page
- In search results
- In content alerts sent to brands
- Opportunity to feature as the homepage banner image
- Opportunity to feature in BITE as BITE Hot Pick
When should I upload new work?
Upload new work on the launch date of the campaign. Brands are accessing the platform to stay connected to the latest campaigns.
There is no optimal day to publish new work. Brands are constantly accessing the platform.
How often should I upload new work?
Upload new work as frequently as possible. Brands are accessing the platform to stay connected to the latest campaigns.
What should I write in the summary for new work?
There are 280 characters to outline the campaign or project.
The summary is searchable so bear this in mind when writing the summary. Include key words that brands will be searching for like 'brand turnaround', 'OOH campaign', 'Gen Z' audience for greater discoverability. Use the tags list (sector, discipline, business objectives) for the keywords brands are familiar with.
Why do I have to tag new work?
Tagging your work with all three tags (discipline, sector and business objectives) increases the chance of your work being discovered by brands in the search and will enable your work to appear in content alerts.
What image should I use in new work?
High-res, engaging, relevant images should be used for new work.
Consider a still of the TV ad, the social post, picture of the PR stunt or article, a collage of the social posts or press articles, a diagram of the customer journey, an image from the experience or event.
Always abide by the image size guidelines when uploading images to the agency profile.
What image size is needed for new work?
940px x 608px. These are found next to the image upload when you add a piece of new work and in our image size guide article.
The video link I have added doesn't work
Make sure the YouTube or Vimeo link you are using is the original link without timestamps or extra settings added.
Occasionally extra code is added to the end of a video link that will need to be removed. Watch the video for step by step guidance on how to do this.
How can my new work feature as the homepage banner image?
Each week new work is selected to feature on the homepage banner image. This feature includes an image and a link to the new work piece on your profile.
It's great exposure for the campaign and your profile.
To be selected for this increased exposure you need to be publishing new work on your profile.
We suggest publishing new work as frequently as possible to increase your chances of being featured.
My work has been selected to feature on the homepage banner image, what do I need to send to you
Great news! Please send a selection of high-res images from the campaign without any text directly to the person who informed you or to our agency team. The image should be 1600px X 400px.
How many new work pieces can I upload to my agency profile?
New work operates on a token basis. You can upload as many new workpieces as you have tokens. Uploading a new work piece uses one token. The number of tokens you have is agreed at the start of or when you renew your membership.
You always have the option to buy new work tokens or earn new work tokens.
I have run out of new work tokens, can I swap a new work piece?
New work cannot be edited or deleted once published so you build up a library of campaigns on your agency profile.
You can earn new work tokens via the rewards page, buy new work tokens to publish new work.
Can new work be edited or deleted once published?
New work cannot be edited or deleted once published so you build up a library of campaigns on your agency profile.
If you notice a mistake we can amend the new work for you. Reach out to our agency team for help with this.
How do I increase the number of new work tokens I start with?
If you'd like to increase the number of new work tokens at the start of your membership speak to your account manager or email our agency team to upgrade your membership package.
If you are mid-way through membership and need more, there are two ways to add new work tokens to your account:
What is the difference between new work and case studies?
New work is a snapshot of any new projects or campaigns that have just launched. They're short and snappy including an image and/or video of the campaign or project and 280 character summary. Whereas case studies are a deep dive into your most successful campaigns. Case studies include multiple images, videos and 800-1000 words often sharing the challenge, insight, solution and results of the campaign.
Need further help? Email agencyteam@creativebrief.com