In this article understand the different sections of the agency profile, links to how-to articles for each section and a list of FAQs
The Creativebrief Marketing Intelligence Platform acts as a source of daily intelligence and inspiration for brand and marketing teams. Clients are scouring the platform to be curious, inspired and learn from of the moment trends and insights, understand the effectiveness of campaigns from the library of agency case studies and stay connected to the industry and new campaigns, with your agency profile being at the heart of the platform.
The agency profile is managed by your agency with the support and guidance from the Knowledge Hub and account management team at Creativebrief.
Your agency profile and what it includes
- New work - share your latest campaigns
- Case studies - deep dive into your best campaigns
- Insights - share your latest thought leadership, white papers and trend pieces
- Events - promote in-person, virtual and anyone in the team involved in external events
- Info about your ethos, culture, ambition - allow brands to get to know you
- Disciplines - the disciplines your agency covers
- Contact details - location, phone number and email address to get in touch
- Social media - links for brands to connect
- People - allow brands to get to know your key people
- Client list - current list of clients
- Awards - recent awards you have won
- Diversity statistics - a breakdown of gender and ethnicity statistics at your agency
New work
Share your latest campaigns
Case studies
Deep dive into your best campaigns
Insights
Share thought leadership, white papers and trend pieces
Events
Promote in-person, virtual and anyone from your team who are involved in external events
Info page
This page includes information about the agency ethos, culture and ambition to allow brands to get to know the agency, disciplines the agency covers, key details on the agency ownership, size, turnover, when they were established, locations, contact details, links to social media channels, any awards the agency has won, a breakdown of gender and ethnicity statistics, current client list and the key people in the agency.
How to set up the agency profile
Onboarding call
Once your membership has been confirmed we'll be in touch to schedule an onboarding call with the day-to-day profile contact to talk through the agency profile.
Account settings
First, fill in the information in the account settings. Use the below how-to guides to find out about each section, what to include and how to add, edit or delete the contents of each section from an agency profile.
- How to add ethos, culture and ambition
- How to add disciplines to an agency profile
- How to add contact details to an agency profile
- How to add social media channel links to an agency profile
- How to add avatars of key people on an agency profile
- How to add client logos to an agency profile
- How to add awards to an agency profile
- How to add diversity statistics to an agency profile
Upload content
Next upload content to the agency profile. Use the below how-to guides to find out about each content type and what to include, as well as instructions on how to add content to an agency profile.
- How to add new work to an agency profile
- How to add a case study to an agency profile
- How to add an insight paper to an agency profile
- How to add an event to an agency profile
FAQs
If your question hasn't been answered below, email agencyteam@creativebrief.com for further help
How frequently should I be updating my agency profile?
Upload new work as frequently as possible. Case studies aren't going to be updated as frequently as new work. We recommend uploading new case studies as and when you have them. It's worth checking your case studies every 4-6 weeks as a minimum, as there may be other images, details or results to add. We recommend uploading new insight papers and events as and when you have them. Brands are accessing the platform on a daily basis.
What is the difference between new work and a case study?
New work is a snapshot of any new projects or campaigns that have just launched. They're short and snappy including an image and/or video of the campaign or project and 280 character summary. Whereas case studies are a deep dive into your most successful campaigns. Case studies include multiple images, videos and 800-1000 words often sharing the challenge, insight, solution and results of the campaign.
Can I switch my agency profile off until we are ready to publish?
Agency profiles are live as soon as membership has been confirmed. We recommend you start by filling in the agency information in the account settings, followed by uploading new work, case studies, insights and events.
Is there a strategy to uploading to the platform e.g should I upload 6 x case studies at once?
You may wish to spread out the days that you publish case studies for maximum exposure on the homepage but the ultimate aim is to have the profile fully populated as soon as possible so brands can see the full range of content.
How do I feature on the homepage?
Every new content upload (new work, case study, insight, event) will feature on the relevant homepage carousel.
In additon, each week new work is selected to feature on the homepage banner image. This feature includes an image and a link to the new work piece on your profile. It's great exposure for the campaign and your profile.
To be selected for this increased exposure you need to be publishing new work on your profile.
We suggest publishing new work as frequently as possible to increase your chances of being featured.
What day should I be uploading?
There isn't an optimal day to upload content to the platform. Brands are accessing the platform on a daily basis.
Why is the agency information page not saving?
Check you have filled in the minimum requirements for the agency information page which are marked with an * and below:
- Agency name
- Agency email address
- Agency logo
- Ethos
Need further help? Email agencyteam@creativebrief.com